So if you have read any of my posts, you know I'm always up for the internet drama. Last week in the twitterverse, IHOP told us they had a HUGE announcement. Now, after the whole 'IHOB' incident last year, that I'm sure we'd like to never speak of again, a lot of speculation came about of what the announcement could possibly be. A lot were a little out there (examples included below), but my favorite being 'maybe they'll start featuring more waffles, calling it IHOW...get it.
Anyway, I waited and waited and it seems that the internet was pretty underwhelmed by the big announcement...calling their burgers pancakes. Thats...it? Now, I will admit the delivery of the announcement was hilarious (see below). IHOP took a tweet from the IHOB scandal last year and clapped back with a little video essentially saying 'we heard you internet, stick to what we know'. I'm thinking someone on the marketing team though is very adamant of burgers being a hot ticket item for the, well, pancake chain. So the conclusion was...why not both? Check out the video and some of my favorite tweets this week below.